Public relations specialists spend a lot of time focusing on the specifics of their jobs - building relationships and communicating with a variety of people.
In today's world, this also means being savvy with technology and knowing how to operate on different systems to meet clients where they are.
Managed IT to the Rescue
Staying ahead of technology means also staying ahead of security, risk management, and potential threats. What PR firm has time for that? Everyone is so busy, it would be impossible.