Digital signage is a useful tool for any industry, allowing business owners to display menus, hours, announcements, promotions, and more. These screens are easy to manage, offering better customer and patron experiences along with a sleek, modern feel for your space.
You may be surprised to learn the different industries that are utilizing digital signage, and in many unexpected ways. If you’re exploring the possible uses of digital signage for your business, here are some unique applications of this technology in different industries.
1. Places of Worship
You may not expect your local church, temple, or mosque to have digital signage capabilities. However, modern day places of worship have shifted to incorporate AV technology into services and for community engagement.
You may see digital displays within places of worship projecting hymn lyrics, readings, or other service-related content. Digital signage for churches, temples, or mosques can also be used to display announcements, event details, and any relevant branding or messages. In this way, digital signage can help reduce paper waste generated from physical bulletins or handouts every week.
2. Manufacturing
Manufacturing is another industry you may not expect to use digital signage. With the introduction of Internet of Things (IoT) smart factories now have greater ability to track metrics like inventory, production speeds, efficiency and more.
With this emerges the need for digital signage for manufacturing companies to display important information about production processes, ensuring efficiency and waste reduction.
Read more about waste reduction and how IT tools can streamline manufacturing in our blog: How Do Outdated Manufacturing IT Tools Impact Production?
3. Restaurants
Restaurants might be a more suspected industry for digital signage solutions since they often display daily specials, menu items, and other details.
Easy customization makes digital signage for restaurants a huge asset. This is because as they can edit digital menu boards as often as they need to, and get as creative as they want with their branding and content creation.
4. Retail
You might have noticed CCTVs in retail stores, but these businesses often use digital signage to display various promotions, advertisements, and more. Not only can digital signage for convenience stores help spread awareness about deals to increase sales, it can engage customers with your brand.
Another benefit of digital signage for stores is how they can attract customers to walk into your business. Eye-catching digital signage content can entice people with sales, events, cross-promotions, and more.
5. Colleges & Universities
Higher education is another industry that heavily utilizes this technology. Digital signage for universities are most often used for student engagement, announcing upcoming events, and displaying important information for the semester.
You might see digital displays in residence halls announcing information about student events, club meetings, safety procedures, or timely details. Educational institutes may also feature marketing content for perspective students or families visiting campus.
6. K-12 Education
Digital signage solutions for schools have similar benefits to universities, on a smaller scale. To communicate with your school district about important events, safety, schedules, and more, digital displays are easily changeable and dynamic for school activities.
Digital signs can also assist in the learning environment. With this teachers to display lesson activities, bellringers, interactive content and much more.
To read more about applications of digital signage for education, read our blog: 5 Benefits of Using Digital Signage for Schools
7. Healthcare
Digital signs can also greatly improve patient care and client engagement in healthcare. For example, digital signage for healthcare businesses allows them to display important health and safety information and resources for getting the care they need.
Gone are the days where health practices had to rely on a stack of pamphlets to educate and empower patients, as crucial resources can be displayed right on multiple screens within offices.
On a larger scale than family practices, digital signage for hospitals allows for enhanced wayfinding, check-ins, community engagement, and overall patient communication.
8. Corporate Offices & Professional Services
Employee engagement is more important than ever, especially with hybrid and remote environments separating some teams into silos. Digital displays are a great way to support company culture. They can announce birthdays, professional milestones, awards, and shoutouts.
Digital signage for conference rooms is another popular application, due to the prevalence of remote work and video conferencing in the professional services industry. To learn more about how this technology can enhance communication, read our blog: Digital Signage vs Traditional Signage
How to Leverage Digital Signage Solutions for Small Businesses
Overall, digital signage systems have countless applications for offering high-quality, engaging types of content. Even if your industry isn't listed here, there's a reason digital displays are popping up everywhere.
There are many uses not mentioned here. The possibilities are endless for using modern digital tools to help your business succeed.
If you're interested in digital transformation and how digital signage for small businesses increases productivity, engagement, and communication, click the button below to speak with an expert.
